Jula was the second of three ads we shot with Giants & Toys this year. Directed by Traktor for Garbergs, Stockholm, “Life begins at 40” was a blast. We found the steepest, accessible mountain bike track for our 40+ woman. We built a seriously steep skateboard ramp for our 40+ businessman that unnerved the best of them. Enter “The Karl” – partner at Cape Town’s legendary indoor skateboard park, The Shred – who turned up, casually slayed it and was back at The Shred in an hour.