Authenticity was key for US cheese brand Sargento’s 8 day shoot

Importance of ‘real’ film location

Film location authenticity was key when casting the 240 ‘real’ people and 22 locations for the 30 vignettes we shot with Fiona Media’s Theresa Wingert and agency Ogilvy Chicago for US Cheese brand Sargento’s latest campaign. It is based around numerous natural, real-life occasions and moments.

We cast real chefs and real families. We shot in real soup kitchens, “real” homes. Hence food stylist Emma Wilson and her team worked from a mobile food truck, creating delicious cheese dishes at each location.