Authenticity was key when casting the 240 ‘real’ people and 22 locations for the 30 vignettes we shot with Fiona Media’s Theresa Wingert and agency Ogilvy Chicago for US Cheese brand Sargento’s latest campaign which is based around numerous natural, real-life occasions and moments.

We cast real chefs and real families. We shot in real soup kitchens, “real” homes. Food stylist Emma Wilson and her team worked from a mobile food truck, creating delicious cheese dishes at each location.