Posts Tagged ‘The Black Arts Company’

  • Moonlighting Commercials

    Hoover shoot for The Black Arts Co

    31 October 2013

    Ian Cassie, Richard Ward and The Black Arts team were back this winter for a marathon 10 commercial / 9 day shoot for British Floorcare giant VAX, iconic US brand Hoover and re-branded US brand Dirt Devil. We filmed at Salt River Studios (where we created a revolving room), Waterfront Studios and on location in the city centre and suburbs as well as on the legendary Cape Town cut-off highway. The first commercial flighted on 1st September during the UK’s most popular TV show Coronation Street and features the music of American Idol Philip Phillips.


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  • Hoover storyresized for blog

    Moonlighting Commercials

    10 days: 9 tvc’s for the Black Arts Company

    7 February 2013

    UK agency The Black Arts Company spent most of November with us to shoot commercials for their TTI Floorcare campaign for iconic brand Hoover Vax and Dirt Devil for the UK and USA. Directors Ian Cassie & Richard Ward, stills director Jaiman Harji and producers Nina van Heerden and Kevin Giblin shot 9 scripts simultaneously over the 10 days. We were also privileged to assist The Black Arts Company with their film to promote the charity “Give us Time” while they were here. The charity asks people to donate the use of their holiday homes so that troops returning from Afghanistan can spend time with their families.  The South Africa portion was directed by Ian Cassie with photography by Paul Bond. Crew and suppliers gave their time freely for the extra shoot day and Moonlighting made a beach house in Pringle Bay available for both the shoot and for a soldier family to use in the future.  Thanks to all involved for their huge generosity, including Priest Cape Town, Panavision SA and Panalux SA.


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