Posts Tagged ‘Coup’

  • Moonlighting Commercials

    Paul WS Anderson’s ‘The Coup” for Audi

    29 April 2015

    The Hollywood blockbuster style Audi spot we shot with Resident Evil Director Paul WS Anderson with UK’s Mob Films and Berlin’s Markenfilm Berlin for agency thjnk berlin was flighted last week. This is the spot that had us shutting down entire sections of highway in Johannesburg last year.

    It made Editor’s Pick in this weeks’s Creativity online – ” “The Coup” centres on a team of daredevils hijacking a transporter full of Audi S Line Special Edition Models while it’s actually on the highway and lifting it over the busy traffic via helicopter. To achieve that action movie excitement, the agency tapped director Paul W.S. Anderson (“Resident Evil” and “The Three Musketeers”). The message, of course, is that these Audis are so desirable that people would go to these extreme lengths to get their hands on them. Thjnk’s Berlin office worked on the spot, with production by German firm Markenfilm Berlin.”


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