Posts Tagged ‘Al Bairre’

  • Black Motion and Kwesta - addicted to scars resized for blogcollabkingsresized for blogdavid kramer and Toya Delazy 3 resized for blog

    Moonlighting News from South Africa

    Thread and Sony Xperia Mashlab

    19 August 2015

    Moonlighting’s digital company “Thread” are into their 3rd month of running Sony Xperia “Mashlab” on South Africa’s most popular youth radio station 5FM.  Conceived by Thread’s Jon Savage, Mashlab is an online, interactive music “lab” which, each month, produces a new song & music video developed entirely by the fans and performed by their choice of well-known South African artists. (The last Mashlab included bands Seether and The Parlotones.) Fans vote which artist should collaborate via social media; they send song ideas, develop lyrics and design the album. Artists are filmed and footage streamed through the Sony Xperia site culminating in a live concert for all 10 tracks.  True digital integration in one project.  The music video of Mashlab #1’s “Caviar Dreams”, performed by Al Bairre and PHFAT was released by Sony Xperia last week; Mashlab #2’s “Addicted to Scars” is a collaboration of Kwesta and Black Motion; Mashlab #3 ‘s collaboration between David Kramer and Toya Delazy is in production. For more info on this and other digital concepts from Thread, check out www.thread.co.za


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