Moonlighting Digital became THREAD in 2014. A stand-alone team within Moonlighting that facilitates and / or develops and produces digital content and services.
People engage with content differently these days. Our attention spans are shorter, our time is limited, the number of ways content can reach us is infinite and we can aggressively control what we engage with. What THREAD does is create and programme relevant content for brands and makes sure that it reaches and engages with the target audience. That’s it in a nutshell.
Jon Savage (Creative Director) – email@example.com
Carl Booysen (Producer) – firstname.lastname@example.org
Anton Noll (Production Manager)
Kate-Lyn Moore (Production Assistant)
Sony xperia Mashlab: conceptualised and produced by Thread, it’s an online, interactive music lab which each month produces a new song & music video developed entirely by the fans and performed by their choice of two well known South African artists. Fans vote which artists should collaborate via social media; they send song ideas, develop lyrics & design the album. Artists are filmed and footage streamed through the Sony xperia site. Artists who’ve collaborated this year include Freshly Ground, David Kramer, Al Bairre, PHFAT, Toya Delazy, Kwesta, Black Motion, Jack Parrow, Tresor & The Kiffness.
Savannah Serenades for Savannah
Live & Unplugged for KAYA FM
You’ll find their full portfolio at thread.co.za