About THREAD

Moonlighting Digital became THREAD in 2014. A stand-alone team within Moonlighting that facilitates and / or develops and produces digital content and services.

People engage with content differently these days. Our attention spans are shorter, our time is limited, the number of ways content can reach us is infinite and we can aggressively control what we engage with. What THREAD does is create and programme relevant content for brands and makes sure that it reaches and engages with the target audience. That’s it in a nutshell.

Jon Savage (Creative Director) – jon@thread.co.za

Carl Booysen (Producer) – carl@thread.co.za

Anton Noll (Production Manager)

Kate-Lyn Moore (Production Assistant)

Latest work:

Sony xperia Mashlab: conceptualised and produced by Thread, it’s an online, interactive music lab which each month produces a new song & music video developed entirely by the fans and performed by their choice of two well known South African artists. Fans vote which artists should collaborate via social media; they send song ideas, develop lyrics & design the album. Artists are filmed and footage streamed through the Sony xperia site. Artists who’ve collaborated this year include Freshly Ground, David Kramer, Al Bairre, PHFAT, Toya Delazy, Kwesta, Black Motion, Jack Parrow, Tresor & The Kiffness.

Savannah Serenades for Savannah

Live & Unplugged for KAYA FM

You’ll find their full portfolio at thread.co.za

View DIGITAL by THREAD from South Africa

Latest News // DIGITAL by THREAD South Africa

Moonlighting

Compare the Market

14 June 2018

At last! The Hollywood musical extravaganza we shot with London’s Passion Pictures and director Dave Scanlon for VCCP for Compare the Market and Meerkat Movies. Spot the original Ghostbusters car and Cate Blanchett’s dress from Elizabeth – both flown in for the shoot; the choreographed 500+ extras and 48 dancers. Credit to Production Designer Ninon de Klerk; Wardrobe Stylist Moira Anne Meyer; the fantastic crew and as ever our dream production team Suzanne Currie, Lerié Neethling, Wade Olckers; Robyn Snell, Shayne Brookstein.

#meerkatmovies #comparethemarket #comparethemeerkat#twoforonemovies


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Moonlighting

campaign – Comparethemarket.com reveals its most ambitious campaign yet

2 June 2018

…to bring to life the variety of films available with a year’s membership to Meerkat Movies.

The ad by VCCP reimagines Barbara Streisand’s Rain On My Parade, sung by the loveable meerkat Aleksandr, and is packed with iconic film references to capture the magic of the silver screen. It was shot in Cape Town with Parisian choreographer Oliver Casamayou, who has worked with Kylie Minogue, Will Young and Cirque Du Soleil. The wardrobe was curated by Moira Meyer, who has worked on films such as Blood Diamond and The Hurt Locker, and includes Brad Pitt’s uniform from Fury and Cate Blanchett’s dress from Elizabeth. For the first time Comparethemarket.com used a 60-second radio ad to launch the campaign, which will be followed by a TV spot airing on 18 May during Coronation Street.

CAMPAIGN May 2018


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ciclope 470 x 300 blogIMG_0938 470 x 300 ciclope blogIMG_0926 470 x 300 web blog
ciclope 470 x 300 blogIMG_0938 470 x 300 ciclope blogIMG_0926 470 x 300 web blog

Moonlighting

Moonlighting wins Production Service award at Ciclope Africa 2018

11 April 2018

We won in the Production Services category with Mark Zibert and Skin and Bones’ Tangerine – Stuntman!!! Thank you to all the amazing crew and to @skinandbones, Mark Zibert and john St, Toronto. #tangerine #stuntman #ciclopeafrica2018


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Moonlighting

Daikin for Tohokushinsha, Tokyo

5 April 2018

This is Daikin – shot with director Daisuke Kobayashi & Tohokushinsha Film Corporation over 4 days in Johannesburg and 2 days in Cape Town last year. Made possible by the ever brilliant Timeslice Cinematography with special thanks to Stefan who piloted the drone throughout the 8 day recce and then the 6 days shoot.


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Moonlighting

VISA UPDATE – FANTASTIC NEWS

28 March 2018

No more Advance Specialist Visas (Section 11(2)) required for directors, DP’s and photographers coming to shoot in South Africa for less than 90 days from visa exempt countries!!!!!

They will now be able to come in as Oversights with a FIVA letter that they will present at immigration upon arrival.

This is thanks to the incredible efforts of Rudi Riek of FIVA (Film Industry Visa Assistance)

Visas will be required as usual for all travelers from non-visa-exempt countries, as well as other specific members of crew; however, they will not be restricted to only applying in their home countries. More info available from Moonlighting.


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Graham Bartholomew 3 - preference to use with no. 2 Feb 2018 470 x 300Variety article screengrab 9 March 2018 470 x 300Variety - International Womens Day - Genevieve - 9 March 2018 5
Graham Bartholomew 3 - preference to use with no. 2 Feb 2018 470 x 300Variety article screengrab 9 March 2018 470 x 300Variety - International Womens Day - Genevieve - 9 March 2018 5

Moonlighting

9 March 2018

We’re proud to see Moonlighting Films co-founder and MD Genevieve Hofmeyr featured in Variety’s first International Women’s Impact Report in honour of International Women’s Day.

International Women’s Impact Report 2018 – Variety


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