About THREAD

Moonlighting Digital became THREAD in 2014. A stand-alone team within Moonlighting that facilitates and / or develops and produces digital content and services.

People engage with content differently these days. Our attention spans are shorter, our time is limited, the number of ways content can reach us is infinite and we can aggressively control what we engage with. What THREAD does is create and programme relevant content for brands and makes sure that it reaches and engages with the target audience. That’s it in a nutshell.

Jon Savage (Creative Director) – jon@thread.co.za

Carl Booysen (Producer) – carl@thread.co.za

Anton Noll (Production Manager)

Kate-Lyn Moore (Production Assistant)

Latest work:

Sony xperia Mashlab: conceptualised and produced by Thread, it’s an online, interactive music lab which each month produces a new song & music video developed entirely by the fans and performed by their choice of two well known South African artists. Fans vote which artists should collaborate via social media; they send song ideas, develop lyrics & design the album. Artists are filmed and footage streamed through the Sony xperia site. Artists who’ve collaborated this year include Freshly Ground, David Kramer, Al Bairre, PHFAT, Toya Delazy, Kwesta, Black Motion, Jack Parrow, Tresor & The Kiffness.

Savannah Serenades for Savannah

Live & Unplugged for KAYA FM

You’ll find their full portfolio at thread.co.za

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Latest News // DIGITAL by THREAD South Africa

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mark english booth front 470 x 300team 470 x 300map 470 x 300moonsport crew 470 x 300

Moonlighting

Round the World in 80 Days

4 April 2017

On Saturday, our sports division – Moonsport – started production on ”Round the World in 80 Days” – following cyclist and adventurer Mark Beaumont, live, on his epic journey as he cycles 240 miles / 16 hours each day. Beaumont is preceding his July start with a “test-run”, cycling 3500 miles around Great Britain over 14 days. Cape Town based cameraman Helmut Scherz and editor/stills photographer Johnny Swanepoel will be on the road with Mark and his support team for the same relentless 16 cycling hours every day. Daily uploads will illustrate his progress and tell the story. Moonsport’s Trent Key and Manni Ferreira will be steering the production over the next 5 months. You can follow Mark’s progress on www.artemisworldcycle.com on Twitter at @MrMarkBeaumont #AroundBritain #80Days.


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Moonlighting

World of Tanks Campaign – Dave Laden, Hungry Man, Mekanism

27 March 2017

Hungry Man’s Dave Laden shot Mekanism’s World of Tanks campaign with us over 2 days in Cape Town. Noordhoek Common swapped its usual occupants (local dog-walkers) for the star of these Super Bowl featured ads – the legendary Sherman World War II Tank (circa 1940). Driven down from Bloemfontein’s military war museum on a flatbed, our hero was skilfully driven by a South African army tank commander, destroying 4 immaculate set-builds, with 2 resets for each. We had to do regular “sweeps” of the surrounding bushes, uncovering numerous locals hiding to watch!


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Moonlighting

The Virtuous Circle

24 January 2017

We are incredibly proud to be involved in the landmark circular economy project “The Virtuous Circle” , that has been launched in South Africa to tackle the challenges of childhood nutrition, food packaging waste and education about sustainable waste management . 2 weeks ago we shot an educational video for the project with South Africa’s own legend Tresor that shows delivery of Futurelife Twin pouches to schoolchildren as well as the first wave of Wildlands Green Desks that are created entirely from recycled, flexible packaging.
The Virtuous Circle is co-ordinated by DuPont in close collaboration with Futurelife®, EqualTrade4, Amcor, Wildlands, RWPA and Wastebuster among others. @3PillarsZA Wastebuster Intergalactic


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Moonlighting

Behind the Scenes on Wastebuster

21 October 2016

A few behind-the-scenes from the best few days shooting with multi-award winning and platinum selling Tresor, the legendary Captain Busta, the Khayelitsha Peacemakers & director Carl Houston Mc Millan for the UK’s not-for-profit Wastebuster CIC with Katy Newnham. Huge thanks to Carl Houston McMillan and the amazing crew who gave their time and expertise. And special thanks to the amazing Moonlighting team that includes Chantel, Carl, Jess, Eve & Allan. We’ll show you more when we can.


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Moonlighting

Replica of Mandela’s prison cell sponsored by Moonlighting

20 October 2016

Moonlighting was incredibly proud to undertake and sponsor the production of the Robben Island Museum’s mobile replica Mandela cell, launched last month at Spine Road High School, Mitchells Plain in the presence of former political prisoners Ahmed Kathrada, Eddie Daniels, Andrew Mlangeni and Dennis Goldberg; Home Affairs Minister Malusi Gigaba and Home Affairs Deputy Minister Fathima Chohan and more than 1200 matric students from surrounding Mitchells Plain High Schools. Huge thanks and respect to the amazing workmanship of Johnny Breedt, Rae Wynne-Roberts, Mustakim Salie, Nic Buchanan, Drew Jarvis & Robert Burger, who designed and created the cell & its trailer (construction, illustration, printing). The cell will be taken around the country by the Robben Island Museum & The Ministry of Home Affairs, to educate children about the country’s past.


Gavin Hood and Cecilia Voges - blogThe Showroom Theatre - hub for the  Indie Karoo Film Festival - blogGavin Hood - blog
Gavin Hood and Cecilia Voges - blogThe Showroom Theatre - hub for the  Indie Karoo Film Festival - blogGavin Hood - blog

Moonlighting

Moonlighting sponsors the Karoo Indie Film Festival

15 July 2016

Moonlighting were one of the proud sponsors of this year’s Indie Karoo Film Festival, held at the Showroom Theatre in Prince Albert.

South Africa’s own, Academy Award winning director Gavin Hood (Tsotsi) came specially for the screening of his latest movie Eye in the Sky that he shot with the festival’s co-organiser, Production Designer Johnny Breedt (shot with Moonlighting in South Africa). Winners included producer Barry Strick for best feature Twee Grade van Moord. Pictured: Gavin Hood with festival co-organiser Cecilia Voges.


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